What are the most important features of a small business CRM?

For small businesses, customers are their top priority. A small business CRM should put customers at the heart of everything you do.

Does my small business need a CRM?

As a small business, you don't have massive resources of large organizations and you also don't have their complex processes. That's why your chosen CRM should have simple automation tools that will help you speed up your processes without overcomplicating them.

Can I use a spreadsheet as a CRM for my small business?

Many small businesses start using spreadsheets as their first client database. Although this is a simple solution, you'll notice its limitations as soon as your business starts to grow. The more clients you get, the more difficult it'll be to manage them from a spreadsheet.

What is a small business CRM?

It's a simple contact management solution that helps you organize your client data and build long-term business relationships. It should be cost-efficient and as simple as using a spreadsheet (but much more enjoyable and effective). Ideally, you'll also want to use an action-focused for your small business.

The Best CRM for Small Business in 2025

Simple & Powerful CRM for Small Business

With OnePageCRM as your small business CRM, you’ll always know what needs to be done next. You don’t have to try and memorize everything about a prospect. A trusted system will do it for you. No more stress and feeling overwhelmed. Take it one sales action at a time.

Running a small business with OnePageCRM

You’re ready to take on the world. Your small business has some systems and processes in place, but they simply don’t cut it. Leads are coming in but never get converted. You take too long to follow up or forget to do it at all. This is where a trusted CRM system comes into play.

What small business owners say about OnePageCRM

OnePageCRM is one of the top small business CRM tools. It was designed as a simple sales CRM and is used by small businesses around the world. Its action-focused nature, simple interface, and set of powerful features make it the best CRM software for a growing business.

Michelle O’Connor O’Connor Executive Search

To put it very simply OnePageCRM has changed my life. No need for spreadsheets and useless CRMs that simply don’t work. This approach is simple—take action! I highly recommend it.

Marty Hurwitz Owner & Founder of THE MVEye

This is about my 10th different CRM software and I love the simplicity and the fact that the rest of my team has embraced it. The support team has done a terrific job since day one answering questions, providing training and keeping on top of us as new customers.

Ciara Crossan Founder and CEO at Wedding Dates

If my team hasn’t logged in a note or a call with a client, I consider it to not have happened. That is how intrinsic and important OnePageCRM is to our business. It’s our Bible. And the best thing is – I don’t open it up with trepidation. I open it with a smile on my face.

Bruce Henry Managing Director at MOTM Events

OnePageCRM creates a sales process, and all we have to do for our success is to follow it. As soon as one action is complete, we set the next one, and it creates a seamless line of sales actions that ultimately leads to us getting paid. We expanded our business and doubled our sales to €250,000, and it would not have been possible without the help of OnePageCRM.

Connect OnePageCRM to your favorite apps

OnePageCRM is a powerful sales tool that integrates with several apps to make sure that you have everything you need to boost your small business sales.

See all integrations more

OnePageCRM is the top-rated CRM for small businesses

Ex Ordo is a software company and a leading developer of web and mobile applications for research conferences.

They work with universities, research institutes, and event management companies. They had plans for expansion and were seeking a CRM for business growth.

“OnePageCRM is a fantastic sales tool. It is really easy to set up and use. Every day OnePage gives me my list of people to contact that day and the specific action that I need to do. It’s that simple."

Dermot Lally

Head of Sales and Co-Founder at Ex Ordo

Read the case study View all customer stories

Key features of the best small business CRM

Follow-up reminders

Actively manage relationships with clients and stay focused.

Simple interface

We keep it simple. No need to pay for hundreds of features you’ll never need.

Multiple mobile apps

Use OnePageCRM’s mobile apps to run your small business on the go.

Top customer support

We are here to support your business growth and help you make the most of your CRM.

21-day free trial

No rush or pressure! Enjoy a 21-day free trial without entering your credit card details.

CRM integrations

Connect OnePageCRM with your favorite apps to boost your sales and grow faster.

See all features

More resources for small businesses

The best 7 apps for small business

There is a variety of tools you can use to manage your processes. Here are the top 7 tools that are very easy to use.

Learn more mail

5 Ways to Increase Sales in Small Business

Here five ways how small businesses can increase sales to continue to thrive and compete in today’s market.

Learn more mail

20 Best Websites to Find Freelancers

We’ve compiled a list of the top 20 websites where you can find the best freelancers for your small business.

Learn more mail

11 tips for scaling a small business

Find out key steps for successfully scaling your small business and whether you're ready for this challenge.

Learn more mail

The small business CRM
you’ve been looking for

The CRM that is built with small businesses in mind. It makes your follow-up process easy, helps you generate sales, and build long-term relationships. Simple and action-focused.

Try Free

No credit card required • 21-day free trial

Choosing a CRM for small business

Why OnePageCRM is the best CRM for small businesses?

Built with small businesses in mind, OnePageCRM has several stand-out features:

— It's ultra-simple. No steep learning curve. No paid training courses. No complicated pricing. OnePageCRM is a fuss-free CRM system with straightforward functionality. It's as simple as using a spreadsheet (but much more enjoyable and effective).

— It is cost-efficient. You probably know the pain of constantly switching between different apps. OnePageCRM doesn't only integrates with various business tools but it also has several free apps built specifically for OnePageCRM users: a data parsing tool, a free web form builder, a sales quoting tool, and much more.

— It is much more than a CRM. OnePageCRM has many features that you'll find in all other CRM systems: from contact management to email sync and pipeline management. But on top of that, OnePageCRM is also a productivity tool. Its unique Action Stream feature has helped thousands of small businesses around the world grow their sales and strengthen their client relationships.
What are the most important features of a small business CRM?

For small businesses, customers are their top priority. A small business CRM should put customers at the heart of everything you do.

Here are top things to look out for when choosing a CRM for a small business:

— Does it allow smooth contact management? Ideally, you want a CRM system that keeps client data well organized and easily accessible.

— Does it support integrations with your favorite apps? If your business needs, say, Mailchimp or any other business app, make sure to check whether your chosen CRM has integrations with these apps.

— Does this CRM make it easy for you to stay in touch with clients? Ideally, you want your CRM to encourage you to take a proactive approach to client management. For example, OnePageCRM actively reminds users to set follow-up reminders and tasks to all contacts in the database.

— Does this CRM have simple automation tools? As a small business, you don't have the massive resources of large organizations and you also don't have their complex processes. That's why your chosen CRM should have simple automation tools that will help you speed up your processes without overcomplicating them.
Can I use a spreadsheet as a CRM for my small business?

Many small businesses start using spreadsheets as their first client database.

Although this is a simple solution, you'll notice its limitations as soon as your business starts to grow. The more clients you get, the more difficult it'll be to manage them from a spreadsheet. And if your team starts to grow, it'll become even more challenging to keep a spreadsheet tidy and well-organized without breaking anything.

A simple CRM, such as OnePageCRM, can help you organize your database in the most efficient way without big time investment from your side.

See OnePageCRM in action

Earn with OnePageCRM

Simple & Powerful CRM for Small Business

OnePageCRM is the #1 CRM for small businesses

Why small businesses choose OnePageCRM

CRM for small businesses

Running a small business with OnePageCRM

Follow up with every generated lead

Keep all contact information on one page

Keep your email inbox clean

The best CRM for your team

Shared inbox

Tasks, notes and reminders

Tasks, notes and reminders

What small business owners say about OnePageCRM

Call and text straight from the CRM

Capture leads smarter and faster

Mobile CRM for small business

Automate repetitive actions

Connect OnePageCRM to your favorite apps